CHESTNUT HILL, Mass. – In our work, we deal with many people. Anyone who reads our stories knows we deal with players and coaches, and at times game officials. There are also athletic directors, commissioners, other school and conference administrators, players’ parents and other family members at times as well. But they are far from alone.
Tying it all together are those who work in media relations, the people that you very rarely hear about. But they are hugely important to our line of work. Known to many as “SIDs” (Sports Information Directors, as titles tend to vary but the work is the same), they rarely get any pub – and Boston College’s Dick Kelley was fine with that. On Sunday, however, he got just that in a ceremony that had so many dimensions to it before Eagles’ game against Virginia. And it was clear he was overwhelmed by it all.