Ohio State awarded contracts to two companies to manage the media profile of many Buckeye teams. The Buckeyes’ basketball team will still follow Big Ten and NCAA contracts with major networks like ESPN and CBS, according to CBS Sports.
The university said Monday that its partnership with IMG College and RadiOhio gives the companies the rights to manage and market publishing related to Ohio State sports, as well as radio game play-by-play and coaches’ shows. The contract also covers television not included in Big Ten Conference and NCAA contracts.
In a statement, athletic director Gene Smith says the arrangement will help maintain the financial stability of Ohio State’s 36 sports.
